SNCF demonstrating its commitment to the Train to Copenhagen
campaign by:
- Uniting VIPs from various backgrounds (political, environmental, etc.) on board the Climate Express
- Endeavouring to convey the message of the (train to Copenhagen) campaign and encouraging people to follow the symbolic train from Kyoto to Copenhagen in the SNCF media, including sncf.com via:
- TGV Magazine: 300,000 copies (December issue)
- TER Attitudes: 100,000 copies (January issue)
- Sncf.com, websites of the subsidiaries and YOUTUBE: 300,000 visits a day
- 200,000 SNCF staff in the group (SNCF in-house newspaper, radio and Intranet)
- Organising a journey from Paris to Brussels on the Thalys to enable the French SNCF delegation to join the Climate express,, with the potential participation of SNCF’s Chairman
- Participating in on-board workshops on the implementation of the Grenelle Law and on eco-friendly freight transport
Last but not least SNCF will make the most of COP15 to express its views and talk about its projects.